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LAUNCHED
in October 2002, Play Better Golf is
aimed at all golfers who want a
specialist and in-depth resource to help
them improve their game and is Europe’s
best selling golf instruction magazine.
Currently published six times per year,
the title is headed by editor and
founder Nick Wright, who was the
instruction editor of Golf Monthly for
eight years between 1993 and 2001 and an
Assistant Editor of Golf World from 1990
to 1993.
With over
three million golfers in the UK and all
the market research pointing to
instruction, tips and advice as the
number one reason for purchase of golf
magazines, A huge market was identified
for an instruction-only golf title. Play
Better Golf’s current status is that of
the fastest-growing golf magazine in the
country. From a standing start in late
2002, news stand sales reached record
levels last summer. In addition, the
magazine has a rapidly growing
subscriber base, many of whom have opted
to receive the magazine for a two-year
period.
The
publication is also distributed to the
USA, Canada, Australia, New Zealand,
Sweden, Denmark, Germany, Portugal,
Spain and South Africa with ever growing
orders. The trend is upwards as the
title enters new markets with each
issue.
Recognising the huge potential of Play
Better Golf, Descartes Publishing are
clear in their intentions for “PBG” – to
grow the title, expand distribution,
increase advertising sales and continue
to develop PBG into one of the world’s
premier golf magazines. |
Descartes
Publishing has a great deal of
experience within the sports publishing
industry, and PBG enjoys the support of
many Tour professionals – the magazine
is a must for anyone involved in the
game.
Play
Better Golf has a great opportunity to
build on its early success and achieve
its goal of becoming a leading golf
title both in the UK and world wide.
Being bi-monthly and instructional has
an ongoing appeal and lifespan – a
magazine that the golfer will refer to
again and again giving repeated exposure
to advertisers within. The magazine’s
bi-monthly readership is simply
phenomenal and advertisers now have the
opportunity to develop a commercial
relationship with the golf title that is
most likely to significantly increase
its circulation within the next two
years.
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